Course: Embracing e-Publishing – Implications & Strategic Planning

ELECTRONIC PUBLISHING

For the past ten years or more, electronic publishing has been poised to rock the traditional publishing industry to its core. For the past ten years, nothing really happened and traditional publishers were hardly moved, let alone rocked.

Enter the iPad.

And the threat of another e-tsunami swells, again.

OUTLINE

  • E-publishing technology for the technophobe
  • The good, the bad and the ugly: a sampling of e-pub efforts
  • The potential of multinational, multilingual, multimedia publishing
  • Dual publishing output versus a dedicated e-publishing programme
  • The Generation-E reader: from niche to mass market
  • Engaging with Generation-E writers
  • E-publishing financial models
  • E-publishing distribution models
  • E-publishing business development models
  • E-publishing and copyright protection

INDUSTRY SPECIFIC FOCUS GROUP

We understand that there may a broad representation from publishers of different industries attending this course, thus the last 2 hours of each day will be dedicated to an industry-specific focus group.

During this period, we  will focus on issues and interests related specifically to this focus group. Of course, individuals who are not from the target industry should stay on to take part in the focus group so as to facilitate good exchange of knowledge within the publishing industry as a whole.

Day 1: Educational and curriculum publishers

The role of technology in education and its potential and limitations for publishers.

Day 2: News media, periodicals and trade publishers

Application of technology to explore new, upcoming and dormant markets.

WHO NEEDS THIS COURSE

This workshop for publishing professionals and particularly those responsible for strategic planning and publishing programme management, is designed to take a practical look at the e-publishing phenomenon and discuss its implications for investment, product development, production, sales and marketing, and distribution.

YOUR WORKSHOP LEADER

Simon Sharp’s first introduction to the publishing industry came while he was a teacher and was invited to write a series of textbooks for Hong Kong secondary schools. His input on the strategic placement of the titles and marketing issues made a success of the series, which also led to him joining the management team of his publisher, Macmillan.

As the publishing director, he managed a multi-million dollar list and steered the company through major restructuring culminating in a successful acquisition.

Later, Simon joined the Pearson group to head-up the pioneering Educational Services department to support the English Language Teaching list, resulting in a colossal 80 percent market share for the company’s primary English courses.

Today, in addition to serving on the board of directors of the iLearners group of companies, Simon is also an independent consultant for education ministries and publishing houses across the Asia Pacific region; offering insight into curriculum development, publishing programme management, and organisational development.

Date: 21 & 22 July 2011, Thursday & Friday
Time: 9:00am – 5:00pm
Venue: Ginger Training Room, L5, Civil Service College, 31 North Bouna Vista Road

For more information or to register, visit us at www.bookcouncil.sg. Please read the Terms and Conditions carefully before registering.

Enquiries
Email: clap@bookcouncil.sg
Tel: (65) 6848 8290

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