The digital arena is the fastest moving, most constantly transforming area of publishing. Even publishers with a solid grounding in contract law and print distribution are often challenged by new formats, applications versus ebooks, their own versus other’s platforms, copyright protection, what to charge for how much content in which form and how to set up lucrative digital revenue streams in this rapidly changing field.
DISCOVER CURRENT INDUSTRY PRACTICES
What are the practical lessons already learned from both the academic and trade publishing environments? This workshop will help you discover the best industry practices with up-to-date examples. Jamie will illustrate must have clauses with accessible checklists that she has developed over her 14 years in publishing. Whether you are selling or licensing content, she aims to ensure that even if you don’t walk away with all the answers, you are armed with all the rights questions to ask to get the best possible deals for your titles.
NEGOTIATE, NEGOTIATE, NEGOTIATE
To become an informed participant and leader in the evolution of your company’s digital strategy, you will analyse existing agreements and draft terms through practice negotiation exercises. You will be asked to fill out a confidential questionnaire before the course. This information allows Jamie to tailor the course content to your specific needs and to focus on the digital issues you would like covered during the workshop.
You are encouraged to bring copies of any digital agreements your company currently uses or those boilerplates you may be reviewing.
- Introductions: Delegate experience and personal learning objectives for the day.
- How digital rights differ from other subsidiary rights.
- Reactive and proactive licensing and sales.
- Business models: licensing versus distribution.
- Who are the clients for your content? Key digital markets, content aggregators
- Contracts – templates and customised
- Key clauses
- Scenario planning specific to your content. The negotiation dance.
- Summation, key contacts and resources for further business/networking.
WHO SHOULD ATTEND
This workshop is appropriate for anyone working in rights and licensing departments, sales and marketing roles or those tasked with developing a significant revenue stream through digital assets.
Jamie McOuat runs her own strategic publishing consultancy, Rights Focus, specialising in growing publisher revenue via bespoke training in sales and marketing, rights and acquisition negotiations. Having worked with contracts in creative industries her entire professional career, she has negotiated publishing rights for over 14 years. She began as Rights Director at Princeton University Press, and then moved to domestic licensing at John Wiley & Sons in the US during the pioneering era of digital licensing.
Tel: (65) 6848 8290