Course: Digital Product Development in Publishing

The advent of digital media brings both opportunities and challenges in product development.  This workshop, intended for publishing professionals in the areas of production, design, and editorial development, provides an overview of concepts and challenges involved in digital product development.

Course Content

  • Digital Product Development Defined
  • Digital Opportunities: New Product Offerings
  • Digital Workflow
  • Digital Assets
  • Digital Asset Management
  • XML Overview
  • Digital Design
  • Developing for Mobile Devices
  • New Skill-Sets in the Publishing Organization
  • Digital Delivery Partners
  • Best Practices

Who Should Attend:

Editorial and Publishing Managers, Commissioning Editors, Senior Editors, and those involved in design and production.

Workshop Leader

Andrew Brenneman is the President of Finitiv and a regular columnist for Book Business Magazine.

He has been leading digital media initiatives for over 25 years, within publishing organisations, digital agencies and Internet service companies and has been awarded Patents for digital media innovation.

He is the creator of NETg’s Skill Builder digital learning platform, led the strategy and development for Thomson Learning’s WebTutor e-learning platform, and led product design and execution for Freemark Mail – the first advertiser-supported email service.  Andrew founded the Digital Media Group of the University of Chicago Press Books Division, where he initiated digital distribution programs for the Books Division and the creation of The Chicago Manual of Style Online. 

Date: 20 Oct 2010, Wednesday

Time: 9:30am – 5:30pm

Venue: Imagination Room, L5, National Library, 100 Victoria Street

For more information or to register, visit us at Please read the Terms and Conditions carefully before registering.

Tel: (65) 6848 8290


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