Course: Digital Marketing and e-Commerce in Publishing

Online and digital media represents a completely new way of establishing relationships with a marketplace, and requires new approaches to sales and marketing.  This workshop presents an overview of some the key principles in development a new approach to marketing for a digital customer-base.

  • The Old Marketing Model
  • A New Marketing Framework
  • Developing Digital Relationships with Customers
  • New Pricing Models
  • E-Commerce Channels
  • Partners: Friend or Foe?
  • Digital Rights Management
  • Themes for Success

Who Should Attend:

Anyone with a Sales & Marketing position in publishing and those interested in widening their marketing plans and learning the e-marketing best practices.

Workshop Leader

Andrew Brenneman is the President of Finitiv and a regular columnist for Book Business Magazine.

He has been leading digital media initiatives for over 25 years, within publishing organisations, digital agencies and Internet service companies and has been awarded Patents for digital media innovation.

He is the creator of NETg’s Skill Builder digital learning platform, led the strategy and development for Thomson Learning’s WebTutor e-learning platform, and led product design and execution for Freemark Mail – the first advertiser-supported email service.  Andrew founded the Digital Media Group of the University of Chicago Press Books Division, where he initiated digital distribution programs for the Books Division and the creation of The Chicago Manual of Style Online. 

Date: 22 Oct 2010, Friday

Time: 9:30am – 5:30pm

Venue: Imagination Room, L5, National Library, 100 Victoria Street

For more information or to register, visit us at www.bookcouncil.sg. Please read the Terms and Conditions carefully before registering.

Enquiries
Email:
clap@bookcouncil.sg
Tel: (65) 6848 8290

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