This session is directed toward publishers and other senior managers with profit and loss responsibilities for publishing or other content organisations. Publishers understand the need for the development of transformative digital strategies to respond to the changing dynamics of the digital marketplace. This workshop provides a foundation for developing a digital strategy.
On Digital Transformation
Three Pillars of Digital Transformation
The Digital Opportunities Portfolio
The Digital Product Roadmap
Technology Platform Evolution
Ten Tools to Drive Digital Change
Who Should Attend:
Senior Management, Publishers, Heads of Departments, Senior Editors and Independent Publishers
Andrew Brenneman is the President of Finitiv and a regular columnist for Book Business Magazine.
He has been leading digital media initiatives for over 25 years, within publishing organisations, digital agencies and Internet service companies and has been awarded Patents for digital media innovation.
He is the creator of NETg’s Skill Builder digital learning platform, led the strategy and development for Thomson Learning’s WebTutor e-learning platform, and led product design and execution for Freemark Mail – the first advertiser-supported email service. Andrew founded the Digital Media Group of The University of Chicago Press Books Division, where he initiated digital distribution programs for the Books Division and the creation of The Chicago Manual of Style Online.
Date: 18 Oct 2010, Monday
Time: 9:30am – 5:30pm
Venue: Imagination Room, L5, National Library, 100 Victoria Street
For more information or to register, visit us at www.bookcouncil.sg. Please read the Terms and Conditions carefully before registering.
Tel: (65) 6848 8290