Course: Developing a Digital Strategy in Publishing

This session is directed toward publishers and other senior managers with profit and loss responsibilities for publishing or other content organisations.  Publishers understand the need for the development of transformative digital strategies to respond to the changing dynamics of the digital marketplace.  This workshop provides a foundation for developing a digital strategy. 

  • On Digital Transformation
  • Three Pillars of Digital Transformation
  • The Digital Opportunities Portfolio
  • The Digital Product Roadmap
  • Technology Platform Evolution
  • Organizational Development
  • Ten Tools to Drive Digital Change

Who Should Attend:

Senior Management, Publishers, Heads of Departments, Senior Editors and Independent Publishers

Workshop Leader

Andrew Brenneman is the President of Finitiv and a regular columnist for Book Business Magazine.

He has been leading digital media initiatives for over 25 years, within publishing organisations, digital agencies and Internet service companies and has been awarded Patents for digital media innovation.

He is the creator of NETg’s Skill Builder digital learning platform, led the strategy and development for Thomson Learning’s WebTutor e-learning platform, and led product design and execution for Freemark Mail – the first advertiser-supported email service.  Andrew founded the Digital Media Group of The University of Chicago Press Books Division, where he initiated digital distribution programs for the Books Division and the creation of The Chicago Manual of Style Online. 

Date: 18 Oct 2010, Monday

Time: 9:30am – 5:30pm

Venue: Imagination Room, L5, National Library, 100 Victoria Street

For more information or to register, visit us at www.bookcouncil.sg. Please read the Terms and Conditions carefully before registering.

Enquiries
Email: clap@bookcouncil.sg
Tel: (65) 6848 8290

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