Course: The A-Z of Book Marketing

Learn how to market a book in the 21st Century! Through this interactive workshop, you will learn the full range of promotional tools: publicity, book design, pricing, distribution, selling materials, events and festivals, digital marketing including social media and online advertising.

Workshop Details
An interactive workshop which uses both individual and group activities to highlight all the key decisions needed in a book’s journey from manuscript to sale. This includes the increasing role of marketing in book publishing, its aims and objectives and how to synthesize the marketing efforts of all the key stakeholders including agents, authors, booksellers, bloggers, traditional reviewers – to ultimately raise awareness and sales for your books and authors. Be challenged, inspired, informed and empowered to take your own marketing plans to the next level.

Workshop Outline
• The marketing plan – from the expected to the unexpected and everything in between
• Understanding your market and the role of market segmentation
• The marketing mix as it applies to book publishing
• Key marketing decisions in the life of the book
• Marketing model and consumer buyer processes: how are they different? The same?
• Latest digital marketing practices and case studies
• The ‘real’ picture of the life of a book: authors, agents, P&Ls, branding, e-marketing, etc.
• Major campaigns: some real life examples of the good, the bad, and the ugly

Workshop Leader
Brett Osmond has been in the publishing industry for nearly 20 years. He joined Random House Australia in 2007 and is currently marketing and publicity director. Specialising in corporate publishing, online bookselling and project management, Brett was appointed project director of the Federal Government’s Books Alive campaign in 2003, which he directed for five years. Brett teaches marketing at the University Technology Sydney on a casual basis.

Date: 23 July 2010
Time: 9.30am – 5.30pm
Venue: Imagination Room, L5 National Library, Victoria St.

For more information or to register, visit us at Please read the Terms and Conditions carefully before registering.

Special rate available for members of Singapore Book Publishers Association.

Tel: (65) 6848 8290


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