Course: The Basic Principles of Book Design and Production

Both editors and designers organise the material of a text in such a way that the significance and message are clear to the reader. Good book design not only enables the reader; it can create a beautiful object in its own right.

This two-day course is for editors, new designers, picture researchers, marketing staff who deal with freelancers, or anyone needing an overview. The course assumes that you are familiar with the terminology of editorial processes and publishing generally.

Workshop Leader

Kate McCallum has worked in the South African publishing industry for 30 years. While her early background was on the editorial side, her later career was in general management, where she was Managing Director of Oxford University Press Southern Africa for 12 years.

Within the publishing industry, she has held most of the key positions in the industry associations, ranging from Secretary of the former IPASA, Secretary of PASA, Chair of the Educational Publishers’ Executive, to being the first woman Chair of the Publishers’ Association.

She also initiated the Print Industries’ Cluster Council, and was elected the first Chair. In these roles her interests in the industry have been wide-ranging, and she has written and delivered many papers on aspects of the industry.

Also a published author, she has delivered papers at various conferences, done extensive media promotion of books and reading, trained, lectured, and acted as external examiner at UCT and at Wits.

For the last four years she has run her own business as an international publishing consultant, consulting to publishing companies, NGOs, aid agencies, ministries of education, and individuals.

Course Content

  • Analysis of good and bad design
  • Elements of design 
  • Illustrations: artwork, photographs, and pictures 
  • Non-pictorial illustrations: graphs, charts, tables 
  • Elements of cover design and book construction 
  • The financial parameters 
  • Editorial mark-up for design 
  • Developing a good design, artwork, and production brief 
  • Designing marketing material  
  • Quality control: origination, printing, and binding faults 
  • Practical matters: digital archiving

Date: 13-14 May 2010
Time: 9.30am – 5.30pm
Venue: Agatha Room, Level 3, Toa Payoh Public Library

For more information or to register, visit us at Please read the Terms and Conditions carefully before registering.

Special rate available for members of Singapore Book Publishers Association.

Tel: (65) 6848 8290


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