Course: Publishing Finance for Non-financial Managers

An understanding of the numbers and an ability to manage the key tool in business – money – is critical for business and personal success.

This one-day course is for anyone in publishing who wants to understand the basics of finance and budgets in a publishing environment.

Workshop Leader

Kate McCallum has worked in the South African publishing industry for 30 years. While her early background was on the editorial side, her later career was in general management, where she was Managing Director of Oxford University Press Southern Africa for 12 years.

Within the publishing industry, she has held most of the key positions in the industry associations, ranging from Secretary of the former IPASA, Secretary of PASA, Chair of the Educational Publishers’ Executive, to being the first woman Chair of the Publishers’ Association.

She also initiated the Print Industries’ Cluster Council, and was elected the first Chair. In these roles her interests in the industry have been wide-ranging, and she has written and delivered many papers on aspects of the industry.

Also a published author, she has delivered papers at various conferences, done extensive media promotion of books and reading, trained, lectured, and acted as external examiner at UCT and at Wits.

For the last four years she has run her own business as an international publishing consultant, consulting to publishing companies, NGOs, aid agencies, ministries of education, and individuals.

Course Content

Managing money

  • Getting to grips with your basic business tool
  • Learning the language: getting to grips with financial terminology in publishing
  • Basic principles

Managing budgets

  • The budget as a roadmap: purpose and use
  • The basics of budgeting
  • Compiling a budget

How a book is costed and priced

  • Fixed and variable costs
  • Royalties
  • Gross margin

How to read management accounts

Key financial ratios and benchmarks in publishing

Interpreting and acting on management accounts

  • How to identify trends
  • Identifying problem areas
  • Analyses: index analysis, common size analysis, time series analysis

Date: 12 May 2010
Time: 9.30am – 5.30pm
Venue: Agatha Room, Level 3, Toa Payoh Public Library

For more information or to register, visit us at Please read the Terms and Conditions carefully before registering.

Special rate available for members of Singapore Book Publishers Association.

Tel: (65) 6848 8290


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